DAVID JONES SPRING FLOWER SHOW
THE BEE HIVES
It’s a hive of activity at David Jones Elizabeth St with interactive experiences designed to leave you bee-aming.
September 7 – 20, 2020
Operating quietly in the background, BLAK have spent the last few weeks working closely with the David Jones team to combine the variety of materials, colours and applications required to elevate and complement the incredible floral arrangements on display.
Then on September 7, the windows were revealed. Printed window block-outs are removed and in combination with David Jones VM, installers and a team of local florists, it all comes to life!
“The joy and abundance of Spring has always been the seed of inspiration for the David Jones Spring Flower Show”
“Hugest thank you for your valued contribution with Flower Show Plan Bee. You ultimately delivered an amazing outcome, adding to the visual richness. I’m incredibly grateful to the entire team for turning it all around for us in what seemed like an impossible timeframe.”
Emma Hofstede – David Jones VM Specialist
David Jones expect the best quality service, print and fabrication on strict deadlines. Having all the necessary capabilities under one BLAK roof guarantees those requirements are met.
What goes up, must come down and BLAK’s removal of print and display elements is done with the same calm efficiency as our installation.
Black vinyl-cut lettering, pretty basic stuff. But you get in there with 80,000 bees and stick it on!
A three-step process of mirror gold with UV print and gloss laminate creates this amazing 3D mirrored ‘honey drip’ effect.
Profile-cut honeycomb blockout and vinyl-cut gold mirror bees beautifully frame Window 15.
Credits
- CLIENT David Jones
- LEAD Emma Hofstede
- PROJECT MANAGER Kate Heap
- PRODUCTION James Price & the crew at BLAK
- INSTALLATION BLAK
- MERCHANDISING Kurt, Tiff & the E Street team
